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A

Alexandru Costin

Vice President, Generative AI and Sensei · Adobe (Firefly / Generative AI)

medium confidenceTier A · Talk to firstImage, video & audio modelsimage · video · multimodal

Why they are on the map

Leads Adobe's generative AI/Firefly model org per Adobe blog author page. source

Needs the data for a model; writes the spec.

How Adobe (Firefly / Generative AI) buys data

Annual Firefly contributor bonus pays Adobe Stock contributors whose photos, videos, vectors, illustrations were used for training (3rd bonus Sept 2025; 4th covering Jun 2025–Jun 2026 paid Sept 2026). Sept 2026 job: Sr Manager ML Engineering, Applied Research — leads 'data acquisition and processing', curation and annotation for Firefly; Sept 2026 Senior Data PM job references RLHF signals and model evals. Hosts partner models (Google, OpenAI, BFL, Runway, Ideogram, ElevenLabs) in Firefly app since Oct 2025.

Generative AI org under VP Alexandru Costin; Applied Research team owns training-data lifecycle (acquisition, curation, annotation) for Firefly; Adobe Research contributes papers. Firefly Enterprise/Foundry is a separate business venture under Hannah Elsakr.

Known vendors: Adobe Stock contributors (licensed data)

Full dossier pending

This person was mapped in pass 1. Career, what they have said on the record, interviews, connections, why they matter to us and how to reach them are added in pass 2, which starts with tier A.