Miju Labs

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Founded Surge AI in 2020 with a few million dollars of his own savings and bootstrapped it past $1B of revenue with around 100-250 staff. He reportedly still owns about 75%. He is the most prominent voice arguing that human taste and judgement, not volume, decide which models win.

high confidenceSan FranciscoAt Surge AI since 2020Updated 2026-09-19

Background

Son of Taiwanese immigrants, he grew up in Crystal River, Florida, working in the family restaurant. He studied maths, computer science and linguistics at MIT and left in his third year for Peter Thiel's hedge fund Clarium Capital.

He then spent about a decade on content moderation, recommendations and ML at Twitter, Google and Facebook. There he kept running into mislabelled vendor data done by underpaid, unqualified raters, and that observation became Surge's founding thesis.

What they run now

Surge's positioning as a research lab ('a university for AGI'), shipping benchmarks and leaderboards judged by experts: Hemingway-bench (writing), Antidote (long-term value, graded by professionals), GDP.pdf and the Tuesday Work Index. Also RL environments and staying independent of outside capital.

Career

  1. 2020 – presentFounder & CEO, Surge AI
  2. Clarium Capital
  3. Research scientist, Google
  4. Research scientist, Facebook
  5. Research scientist, Twitter
  6. MITmaths, CS and linguistics; left in third year

On the record

Taste decides winners · 2025-12

Human taste and judgement shape which AI models become industry leaders. source

Benchmarks & arenas · 2025-12

Popular benchmarks and preference arenas push models toward engagement ('dopamine') rather than truth. source

AGI timeline · 2025-12

Thinks AGI is still roughly a decade away. source

Model divergence · 2025-12

Expects models to diverge according to the values of the labs that build them. source

Company building · 2025-12

Small, bootstrapped and profitable beats 'pivot and blitzscale'; independence lets Surge favour rigour over hype. source

Recent posts

50 posts archived · most engaged first, then the latest

Edwin Chen
Founder, Surge AI
i agree with dario. i used to work on feed algorithms at google, fb, and twitter. we optimized for engagement because it was the only thing we knew how to measure, even when it was only a weak proxy for what people actually wanted. and then the systems did exactly what we asked! they figured out how to hack engagement in ways nobody intended, and we didn't understand the consequences until later. for me, that's always been the alignment problem in miniature. that experience is a big part of why i started Surge, and it shaped how i think about data, quality, evals, and the hills we want to climb. AI makes the same problem even more consequential. we have models that can solve Navier Stokes, that billions of people will talk to and trust, and that can act on their own. getting them to climb a hill isn't the hard part; they're already incredible at that. the hard part is choosing the right objective - and making sure the data, rewards, and evals actually point at what we want. so, i agree. if we don't want to repeat the lessons of social media - but with way smarter systems that can act on their own, and convince, at way greater scale - alignment has to be built into the way we train and evaluate models from the beginning. a lot more work is needed to make sure models stay human-aligned. reach out if you're interested in working on this together.
53037 comments18 reposts
i agree with dario. i used to work on feed algorithms at google, fb, and twitter. we optimized for engagement because it was the only thing we knew how to measure, even when it was only a weak proxy for what people actually wanted. and then the systems did exactly what we asked! they figured out how to hack engagement in ways nobody intended, and we didn't understand the consequences until later. for me, that's always been the alignment problem in miniature. that experience is a big part of why i started Surge, and it shaped how i think about data, quality, evals, and the hills we want to climb. AI makes the same problem even more consequential. we have models that can solve Navier Stokes, that billions of people will talk to and trust, and that can act on their own. getting them to climb a hill isn't the hart part; they're already incredible at that. the hard part is choosing the right objective - and making sure the data, rewards, and evals actually point at what we want. so, i agree. if we don't want to repeat the lessons of social media - but with way smarter systems that can act on their own, and convince, at way greater scale - alignment has to be built into the way we train and evaluate models from the beginning. a lot more work is needed to make sure models stay human-aligned. reach out if you're interested in working on this together.
212018316KView on X ↗
Andrew Mauboussin reposted this
Edwin Chen
Founder, Surge AI
"Prognosticative pastry." "A hound circling a tree, nose to bark." These aren’t parodies - they’re actual quotes from SOTA models in response to creative writing prompts, and they’re winning leaderboards that are rewarding slop. We’re introducing *Hemingway-bench*, a new AI writing leaderboard, to fix this: lnkd.in/gdG9QdMc lnkd.in/gEbnMwJs We designed Hemingway-bench to push frontier model writing toward genuine nuance and impact. Instead of autograders and two-second vibe checks - both of which love fancy literary devices and dense formatting, over actual quality - we used expert human writers across a variety of fields to judge real-world writing tasks. Why? I love writing. I love reading. Great science fiction is one of the things that's always inspired me. Even in terms of "enterprise value", so much of what we do in our day-to-day involves writing - we want crisp emails and insightful reports, not dry, verbose summaries. Yeah, coding is important - but there's a reason I use CC-assisted apps, but still haven't read a full-fledged AI novel. What did we find? Current leaderboards are easily hacked, and often negatively correlated with actual quality. If a model (over)uses all the stuff you learn about in school (metaphors in every sentence! transition words! complex, flowery phrases!), it ranks high on EQ-bench and LMArena. But that’s not good writing that people actually want. The winners of Hemingway-bench didn't sound like they were trying to win a poetry slam. Gemini 3 Flash, Pro, and Opus 4.5 took the top 3 spots because they had natural voices that didn't sound pretentious. They were poetic and immersive, but in the right ways. When they used wit, they didn't sound cringey and try-hard - they sounded like your naturally funny friend. I'm waiting for the day AI wins a Pulitzer, and hopefully Hemingway-bench helps guide it on its way. Check out the leaderboard and examples here: lnkd.in/gdG9QdMc And our blog post describing it: lnkd.in/gEbnMwJs
1798 comments19 reposts
one of my favorite examples from our Kimi coding post-training run: it had to write a Zstandard decompressor, but there was no zstd binary available to check whether it worked. so the trained model wrote a compressor first, generated its own valid test files, and used those to test the decompressor. no ground truth existed, so it built one itself. Read the full report here: surgehq.ai/blog/hill-climbing-sw…
Edwin Chen
Founder, Surge AI
one of my favorite examples from our Kimi coding post-training run: it had to write a Zstandard decompressor, but there was no zstd binary available to check whether it worked. so the trained model wrote a compressor first, generated its own valid test files, and used those to test the decompressor. no ground truth existed, so it built one itself. Read the full report: lnkd.in/e3pv9gnR
701 comments2 reposts
An intern knows how to write code. A staff engineer knows how to make it *shippable*. We post-trained kimi k2.7 and that’s basically what changed. Before RLing, kimi k2.7 was failing in the last mile: dropping requirements, writing narrow tests, creating regressions After RL on just 1,700 Surge coding tasks: +20.0 SWE-Marathon +14.6 Terminal-Bench 2.1 +12.4 DeepSWE +10.7 Terminal-Bench 3 +4.7 SWE-Bench Pro

Interviews & talks

Connections

  • Andrew Mauboussinfirst engineer / CTO
  • Alexandr Wangrival (publicly attacked Surge over reported work with Chinese labs)

Who they amplify

Accounts whose posts Edwin has reposted recently: Surge AI.

Why it matters here

The most important person in this market for Julian's thesis. He has already proved 'quality and taste over volume' at $1B+ scale, and in 2026 Surge launched Hemingway-bench, a leaderboard of writing quality judged by expert writers. That shows Surge moving into taste and craft evaluation, but in text. Visual and design judgement is not visible in Surge's public output. He is either the biggest competitor or the most natural buyer or partner for a design-taste specialist.

How to reach

Speculation: Surge engages through research. A rigorous public artefact, such as a design-taste benchmark or leaderboard with expert raters and a documented method, fits his stated values ('research and rigor over theater'). He is active on X (@echen). The question to ask: why Surge's taste benchmarks stop at text, and whether visual design is on its roadmap.

What we could not establish
  • Current Surge headcount (sources range from about 110 to 250)
  • Whether any 2025 funding round closed (Contrary: none by Aug 2026)
  • Exact employer order and dates at Google, Facebook and Twitter
  • Whether DataAnnotation.tech is Surge-owned (Wikipedia lists it as a subsidiary; not confirmed by Surge)

Sources

  1. edwinchen.ai (personal site)
  2. Wikipedia: Edwin Chen
  3. Contrary Research: Surge AI business breakdown
  4. Lenny's Podcast: Edwin Chen (2025-12-07)
  5. Sacra: Surge AI
  6. Wikipedia: Surge AI
  7. Surge AI blog (2026 posts: Hemingway-bench, GDP.pdf, Tuesday Work Index)
  8. Forbes profile: Edwin Chen