Why they are on the map
First author DesignPref (Nov 2025): 12K UI design comparisons by professional designers; shows personalised > aggregated preference models source — evidence dated 2025-11
Shapes what 'good data' means.
This person was mapped in pass 1. Career, what they have said on the record, interviews, connections, why they matter to us and how to reach them are added in pass 2, which starts with tier A.