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Francisco Rivera

VP, Crowd Operations · Appen

Head of Appen's crowd (1M+ contributors, 200+ countries) since Aug 2025, which makes him the supply-side owner. He took over as crowd satisfaction fell (Crowd NPS dropped from 33 to 22 in FY2025).

medium confidenceAt Appen since 2025Updated 2026-09-19

Background

More than 20 years in operations, strategy and growth, including 10+ years at digital marketplaces such as Uber and Angi. He has a BSc in industrial engineering (University of Lima, Peru) and a Yale MBA.

What they run now

Crowd supply, contributor experience and pay operations, running on the CrowdGen and Mercury platforms.

Career

  1. 2025 – presentVP, Crowd Operations, Appen
  2. —Operations (marketplace), Uber
  3. —Operations (marketplace), Angi
  4. —University of Lima, BSc Industrial Engineering
  5. —Yale University, MBA

Connections

Why it matters here

Low-moderate relevance. He runs the supply side of a 1M-person crowd and knows what drives contributor retention and churn, which is a live problem for any expert network. The relation of this role to the 'GM of Crowd' title held by Eric de Cavaignac is unclear.

How to reach

Via LinkedIn (URL not confirmed). Speculation: marketplace-operations conversation on retaining skilled contributors.

What we could not establish
  • Whether Eric de Cavaignac (listed by Simply Wall St as Chief Transformation Officer & GM of Crowd) is still at Appen; he is absent from the FY2025 annual report executive list.
  • LinkedIn/X not confirmed.

Sources

  1. Appen 2025 Annual Report (PDF)
  2. Appen: About us / leadership
  3. Simply Wall St: Appen management
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